Dolce and Gabbana is known as one of the most pretentious and prestigious fashion lines to date. Us regular folk likely do not own Dolce and Gabbana merchandise, unless, like my friend Sandra, spend about four months pay on a single skirt that a store such as H&M mimics for a mere $40.00. And of course when I make fun of her for it she’ll say “But Vikki, it WAS $1800.00, and I got it for only $1200.00!”…OMG, HOW AMAZING. SHE SAVED $600.00. WHAT AN EFFING BARGAIN! Dolce and Gabbana specializes in outerwear, however also makes beachwear, jewelry, eyewear, fragrances, purses, etc. Dolce and Gabbana’s corporate whores include Madonna, Christina Aguilera, J.Lo, and many, many more. And let’s not forget the new addition to the list, Matthew McConaughey. He advertizes one of the many fragrances sold by the company. The commercial for it is absolutely hilarious, too. He is walking down a dark street wearing a suave suit and sunglasses (AT NIGHT, I may add) being photographed by the paparazzi. He then walks into what appears to be a fancy hotel, takes off the sunglasses, and is still being photographed. He continues to walk into a hotel room, removes his shirt and lies seductively on a couch. And obviously, he is still being photographed. The commercial ends with “The One. A new fragrance for men.” Fragrance? I thought this commercial was either advertising sex with Matthew McCohaughey or simply a statement that reads “OMG OMG LOOK, IT’S MATTHEW McCONAUGHEY! LOOK AT THE PAPPARAZI BOWING DOWN TO MATTHEW McCONAUGHEY! LOOK AT HIS SMOKIN’ BOD! OMG@ MATTHEW McCONAUGHEY!!1! I’m going to wrap up this rant now, since this is not the ad I have selected to analyze. I just thought I should ramble about Dolce and Gabanna’s advertising tactics before I rip apart another one of their ads.
Okay, so take a look to right, and what do you see? I see a bunch of sexy…sweaty…shirtless men that are portraying a stereotypical gay steel mill sort of vibe. I see abs, awful hairstyles, and a man in the fetal position. I certainly do not see fragrances, jewelry, or enough clothes to be considered a fashion advertisement. I suppose those jeans (that could easily be purchased at Old Navy), sandals, and vests could be sold at Dolce and Gabanna, but their lack of luxury causes me to believe that Dolce and Gabanna is simply trying to advertise a lifestyle. To me, the ad states “Buy Dolce and Gabanna’s merchandise and be sexy. You don’t have to WEAR the clothes to be sexy…but you do have to own them.”
This magazine ad makes me laugh. A lot. Dolce and Gabanna, however, is not the only company that uses this marketing tactic. In fact, the majority of fashion companies use sex to sell their products these days, and this is because we are living in a generation where sex can even sell deodorant.
Magazine ad in the year 2009 – “EAT THESE POTATO CHIPS AND GET LAID!”
Okay, so take a look to right, and what do you see? I see a bunch of sexy…sweaty…shirtless men that are portraying a stereotypical gay steel mill sort of vibe. I see abs, awful hairstyles, and a man in the fetal position. I certainly do not see fragrances, jewelry, or enough clothes to be considered a fashion advertisement. I suppose those jeans (that could easily be purchased at Old Navy), sandals, and vests could be sold at Dolce and Gabanna, but their lack of luxury causes me to believe that Dolce and Gabanna is simply trying to advertise a lifestyle. To me, the ad states “Buy Dolce and Gabanna’s merchandise and be sexy. You don’t have to WEAR the clothes to be sexy…but you do have to own them.”
This magazine ad makes me laugh. A lot. Dolce and Gabanna, however, is not the only company that uses this marketing tactic. In fact, the majority of fashion companies use sex to sell their products these days, and this is because we are living in a generation where sex can even sell deodorant.
Magazine ad in the year 2009 – “EAT THESE POTATO CHIPS AND GET LAID!”
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